ASHP
- Challenge
- Solution
- Impact
- Recognition
Challenge
After 24 years of ownership, ASHP, an association for medical professionals, sold their Bethesda office building and hired FOX Architects to create a modern, new headquarters. We worked with the organization from the beginning of the process, helping them identify their needs and design goals for a new space that supports their mission and brand. Our team was tasked with creating an office layout that encourages connection and collaboration, breaking down departmental silos that had developed through occupying disconnected office suites in their previous space.
Solution
We took the client’s ‘moving forward’ brand concept and articulated it into the architecture by creating dynamic, angled volumes in the space. Three-story sweeping angles make a striking impression as you traverse the new, centralized stair that connects all three floors. Our programming connects the office with a middle floor that’s 50% amenity spaces, with café and flexible conference areas where staff can mingle and the organization can host member events and training sessions. Branded wayfinding guides visitors with a striking visual identity. We used modular glass office fronts to maximize natural light, adding windows at the end of corridors to create an open feel within a large private office population.
Impact
We garnered employee buy-in by creating and leading a process that enabled the client’s staff to help make design decisions. These contributions gave staff members a sense of ownership and created an office that was designed in collaboration with the end users.
Recognition
- NAIOP DC/MD Award of Excellence
- Year 2018
- Size 65,000 SF
- Location Maryland
- Discipline Interiors
- Types Association/Non-Profit, Branding & Graphics