FOX Architects Garners Recognition for Excellence in Marketing
July 28, 2010
Washington, DC (June 8, 2010) – FOX Architects was the recipient of five Society for Marketing Professional Services, (SMPS) DC Chapter Marketing Communications Awards at their Annual Year-End Awards Gala. The awards earned included:
- Best of Show: Newsletter - Internal Category for The Yellow Pages
- People's Choice Award: The Block Party Campaign
- First Place: Newsletter – Internal: The Yellow Pages
- First Place: Special Event: The Block Party Campaign
- First Place: Direct Mail Campaign: Email Marketing Campaign
“We're honored to be recognized by our industry peers for design excellence and innovation in marketing. These accomplishments are a testament to the caliber of talent we cultivate at FOX and a reflection of our core values and culture” said Bob Fox, FOX Architects’ Founding Principal.
The Yellow Pages: This internal newsletter was created to foster connectivity between FOX’s two offices. Published quarterly, the newsletter is mailed to employees’ homes in order to share their professional life with families and friends as well as recognize professional achievements.
The Block Party Campaign: The goal of this seven week marketing blitz was to create a buzz around “building community” during the economic downturn of 2009 and facilitate a team strengthening event within the industry to kick off 2010. The Block Party also partnered with a local charity, Martha’s Table and donated over 50,000 LEGOS to their Bridge Program. In addition to providing the LEGOs to their program, the FOX team also spoke to the children about the architecture profession and answered their questions regarding careers in design.
The Email Marketing Campaign: This online campaign consisted of nine eblasts over the course of seven months. This carefully calculated marketing campaign paid special attention to FOX’s brand as well as linking the reader back to FOX through the corporate website and social media outlets.
“The SMPS DC Marketing Communications Awards judges got it spot on by selecting FOX for multiple awards this year. The fact that they won the People’s Choice Award voted on by attendees the evening of our Awards gala validates the judges’ decision to select FOX winners in multiple categories.” Pat Ellis, CPSM, (Faithful+Gould), SMPS DC Chapter President
About FOX Architects:
FOX Architects, LLC is a nationally-recognized design firm specializing in Architecture, Interior Design, Graphic Design and Multimedia Services with offices in Washington, D.C. and McLean, VA.
The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.