FOX Architects’ Block Party Benefits Martha’s Table
January 28, 2010
Washington, DC (January 28, 2010) – On Thursday, January 21, FOX Architects invited 1,500 members of the Mid-Atlantic region real estate community to the firm's Washington, DC, office for the first ever Block Party and campaign. The firm devised a campaign that ran over the course of two months and consisted of email marketing, postcard and 3D mailers, and concluded with the Block Party. The goal of the event was to bring industry colleagues together to start building 2010 together - out of 50,000 LEGOs.
But this was also a party with a purpose. FOX Principals J.P. Spickler, AIA, LEED AP and Jim Allegro, AIA, IIDA, LEED AP, along with several of FOX's design professionals, delivered the completed LEGO city to Martha's Table and the organization's Bridge Program. The Bridge Program is an after-school program for youth aged 10-13. It's free to participate, and dedicated staff work with parents and their pre-teen to provide high-quality care, guidance, and opportunities to form leadership skills, learn about new subjects, have fun, and form friendships.
"We at FOX are honored to partner with Martha's Table and to support the Bridge Program," said Spickler. "It was energizing to discuss design with their incredibly bright students. We're looking forward to our ongoing partnership with Martha's Table and continuing to support a great organization in the District."
In addition to providing the LEGOs to their program, the FOX team also spoke to the children about the architecture profession and answered their questions regarding careers in design.
“When the FOX team delivered the LEGO city of more than 50,000 blocks for them to be creative and build, the children were fascinated. We are planning to start an Architecture Club, which will encourage the children to be creative and build to their heart’s content,” said Wanda Holmes, the Bridge Program Director. “We certainly look forward to developing an ongoing partnership with FOX throughout the year and for many years to come.”
For more information, or to view pictures of the LEGO city, visit http://www.fox-architects.com/blockparty/.